In the 1960's McDonald's was prepared to abandon its logo of the golden arches of the letter M, but psychologist Louis Cheskin successfully urged the company to maintain this branding because of their "Freudian symbolism of a pair of nourishing breasts."

A PHP Error was encountered

Severity: Warning

Message: fopen(/homepages/8/d959866203/htdocs/DidYouKnow/application/session/ci_session6242292ea44166a77c632eddf9262c2bcd249d1a): Failed to open stream: Disk quota exceeded

Filename: drivers/Session_files_driver.php

Line Number: 176

Backtrace:

File: /homepages/8/d959866203/htdocs/DidYouKnow/application/core/Core_Controller.php
Line: 7
Function: __construct

File: /homepages/8/d959866203/htdocs/DidYouKnow/application/core/Core_Controller.php
Line: 98
Function: __construct

File: /homepages/8/d959866203/htdocs/DidYouKnow/application/controllers/Home_controller.php
Line: 8
Function: __construct

File: /homepages/8/d959866203/htdocs/DidYouKnow/index.php
Line: 327
Function: require_once

In the 1960's McDonald's was prepared to abandon its logo of the golden arches of the letter M, but psychologist Louis Cheskin successfully urged the company to maintain this branding because of their "Freudian symbolism of a pair of nourishing breasts." - Did You Know?

Did You Know?

In the 1960's McDonald's was prepared to abandon its logo of the golden arches of the letter M, but psychologist Louis Cheskin successfully urged the company to maintain this branding because of their "Freudian symbolism of a pair of nourishing breasts."