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In the 1960's McDonald's was prepared to abandon its logo of the golden arches of the letter M, but psychologist Louis Cheskin successfully urged the company to maintain this branding because of their "Freudian symbolism of a pair of nourishing breasts."

  Jun 20, 2018   710

McDonalds calls frequent buyers of their food “heavy users”.

  Jun 14, 2018   680

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