Did You Know?
Sociologists have found the worse the economy, the longer the women's skirts are and the better economy, the shorter the skirt.
The skirt length theory is a superstitious idea that skirt lengths are a predictor of stock market direction. According to the theory, if short skirts are growing in popularity, it means the markets are going to go up. If longer skirt lengths are gaining traction in the fashion world, it means the markets are heading down. The skirt length theory is also called the hemline indicator or the "bare knees, bull market" theory.
The idea behind skirt length theory is that shorter skirts tend to appear in times when general consumer confidence and excitement is high, meaning the markets are bullish. In contrast, the theory says long skirts are worn more in times of fear and general gloom, indicating that things are bearish.
First suggested in 1925 by George Taylor of the Wharton School of Business, the Hemline Index proposes that skirt hemlines are higher when the economy is performing better. For instance, short skirts were in vogue in the 1990s, when the tech bubble was increasing.