In the 1960's McDonald's was prepared to abandon its logo of the golden arches of the letter M, but psychologist Louis Cheskin successfully urged the company to maintain this branding because of their "Freudian symbolism of a pair of nourishing breasts."


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In the 1960's McDonald's was prepared to abandon its logo of the golden arches of the letter M, but psychologist Louis Cheskin successfully urged the company to maintain this branding because of their "Freudian symbolism of a pair of nourishing breasts."