Did You Know?


In Australia, Burger King is called Hungry Jack's.

In Australia, Burger King is called Hungry Jack's.
In Australia, Burger King is called Hungry Jack's.

When Burger King moved to expand its operations into Australia, it found that its business name was already trademarked by a takeaway food shop in Adelaide, South Australia.As a result, Burger King provided the Australian franchisee, Jack Cowin, with a list of possible alternative names derived from pre-existing trademarks already registered by Burger King and its then corporate parent Pillsbury that could be used to name the Australian restaurants. Cowin selected the "Hungry Jack" brand name, one of Pillsbury's U.S. pancake mixture products, and slightly changed the name to a possessive form by adding an apostrophe and "s" to form the new name "Hungry Jack's".The first Australian franchise of Burger King Corporation was established in InnalooPerth, on 18 April 1971, under the auspices of Cowin's new company Hungry Jack's Pty Ltd.By the end of its first decade of operation, Hungry Jack's had expanded to 26 stores in three states. In October 1981, the company opened its first New South Wales store in the Sydney central business district on the corner of Liverpool and George Street. In 1986, the chain entered Victoria by purchasing 11 stores from the ailing Wendy's Hamburger chain, later converting them to Hungry Jack's.

What's Your Reaction?

like
1
dislike
0
love
0
funny
0
angry
0
sad
0
wow
0