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Frank Mars invented the Snickers chocolate bar. He named it Snickers after his favorite horse.

Frank Mars invented the Snickers chocolate bar. He named it Snickers after his favorite horse.

Snickers is a brand name chocolate bar made by the American company Mars, Incorporated, consisting of nougat topped with caramel and peanuts that has been enrobed in milk chocolate. The annual global sales of Snickers was $2 billion as of 2004.

In the United Kingdom, the Isle of Man, Jersey, Guernsey and Ireland, Snickers was sold under the brand name Marathon until July 19, 1990. Snickers-brand Marathon energy bars have since been sold in some markets.

In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s). There are also several other Snickers products such as Snickers mini, dark chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers with pecans, Snickers peanut butter bars, Snickers protein and Snickers with Extra Caramel, as well as espresso, fiery, and sweet & salty versions.


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